Basic of Content Marketing - What is content - Content is the Information , the Idea and the Experience you Publish Online . It is anything that you produce and publish for the purpose of offering it to your audience. Reason why People love content Marketing. Take a look at Stats . Format of content is like - Text , Audio , video and Visual. Remember -80% of Google's revenue comes from content and ads . Content Should be - Useful, easy to consume Share able , original Relevant Compelling . Timely Personalized Authentic Engaging Educational Entertaining Insightful Conveying your story Contextual Content Marketing - It is a type of marketing focused On creation and distribution of online material that directly or indirectly promotes a brand . Things you know while creating content - Audience Determine your target Group- location , interests , demographics , spending power B2 B and B2 C content . Online behaviour Cr
Digital marketing means producing your content to user throught digital medium.In today era, it is not just buying and selling product but also promoting brand.