digital marketing course -learn to win and inspire

What is Email Marketing –   Email Marketing is a communication medium that acts as a relationship between the user and the channel. It is the effective method through the use of  Attract  Engage and Delight  For  better understanding you need to know about various email Method. E-Mail Marketing strategy -  It is a set of procedures that able to identify the Business and Marketing Goals.  It is a method that is used in the market to sell products and services and nurture relationships in a human helpful way through the use of email marketing.    Structure of email -   Header- This section contains Information about sender recipients and the subject of the E-mail.  Body – This section includes information about the main message    Call to action – For a marketer, CTA is the main goal. CTA is the main  Element of marketing campaigns. Eg – Buy Now, Sign up, Read More, etc.  It used to check the response rate of customers.   Footer – Footer is all about legal Information of the sender'

Basic of Content Marketing - What  is content - Content  is  the Information  ,  the  Idea  and the Experience  you  Publish  Online . It  is anything that  you produce and publish  for  the purpose of offering it  to  your audience. Reason why People love content Marketing. Take a look at Stats . Format  of  content is  like - Text  , Audio , video and Visual. Remember  -80%  of Google's revenue comes  from   content  and  ads .  Content Should be - Useful,  easy  to consume  Share able , original   Relevant Compelling . Timely   Personalized  Authentic  Engaging  Educational  Entertaining  Insightful   Conveying  your story  Contextual Content  Marketing   - It is a type of  marketing focused On creation and  distribution of  online material  that  directly  or  indirectly promotes a  brand . Things you  know while creating  content - Audience Determine your target Group-  location , interests , demographics , spending power  B2 B  and B2 C content .  Online behaviour  Cr