Master The Art of Google Algorithm Updates with these Tips

 Apply These  Secret Techniques To Improve Google Algorithm Updates

Have  you  checked the new Updates regularly  or  monthly basis.If yes then,  

First, understand  the  aspect  of  Search  engine Optimizer –

The task of   this is  optimize a website for Google. This  include various  methods  such as On-page and  off-page Seo

How  user  Get  their  Query –

Users type a  keyword  in  search  bar and gets results.

Methods  include –

Organic – This category is seen  just  below the  feature snippet .

Paid -Identify  your search through ad sign  in Google , Bing.

 

Types  -

·     Major Search Engine - Google, Bing  , Yahoo  and Baidu

·     Minor - Ask  , AOI , Duck Duck Go   , Naver , Ecosia, Start Page , Qwant

 

After  knowing  all  the  things  let us Discuss  the about how Search Engine works  -

 

Search Engine Do  Four  Things –

ü Crawling 

ü Processing/ Indexing 

ü Storing 

ü Ranking   

 

 Crawling -  It means Discover new  Content  on your  website  . This work is done by the crawler. Also, know as  Bot.

 

 

Processing / indexing   -  After  Crawling  Your website are stored in search engine Server .

Google and other Search Engine Store  information  in  the  form  of  Cache  and Cookies  .

Indexing – This information is stored  in the User Data base. This will  help the Search engine to index a  website.

  Note -  This Information is Hidden from the Marketer and user.

 

Ranking -Ranking  Depends on the certain  factor Such as –

Content length

Time Spent on site

Content Length 

 

Major Updates  Done  by  Google  between ( 2009-2021)

Florida Updates ( Nov 16  2003)

Jogger updates (   2005)

Vince Updates( jan  18  2009)

Google cafferine (2009) -

 Google Panda (2011)

 

Google penguin(2012)

Page Layout(2012)

Pirate (2012)

 Knowledge  Graph ( 2012)

 

Hummingbird(2013)

 Penguin (2014)

Mobilegeddon (2015)

Rank Brain(2015)

Possum (2016)

Fred(2017)

Hawk  Upadtes(2017) - Focus on Duplicate Business Listing

BERT updates ( oct 13 , 2019 )

Google January Core  -  update  (jan 2020)

May  core Updates  ( May 2020)  EAT ( More Focus  on EAT )

Dec Core Updates ( DEC 2020)

 core web vitals ( lcp , FID , CLS)

EAT and YMCL

 

1.  Florida Updates ( Nov 16  2003)- This is the  First  major Update happen  in  SEO Industry.

Penalizes that website –

·     Which use affiliate links to  drive traffic. This  updates  mostly retailer.

·     Using  invisible text

·     Use  of spammy techniques such  Keyword Stuffing

·     Multiple sites under same brand name .

 

2.  Jogger updates(2005) –  This Updates deal  with  -

 

·     Building  Unnatural  links

·     Paid links 

3.  Caffeine  Updates (2009) -  

This  updates Penalizes  those website

§  less authoritative Website  .

§  More  tighter  Integration with  the Social  Network.

After  this Certain  changes Happen  -

§  Increase Speed

§  Better Indexing

§  More  relevant result

 

§  Fresh  /new content  Updated fast  .

4.  Google Panda- This updates name given  by  the google employees Naveen  Panda .

De-Rank those website –

·     ·     Low quality  sites

·     Low Quality  Backlinks and Content  

 How Do you Identify  low Quality website  -

Using  the  Formula Todas –

T- Thin  content / Shallow Content – A site  that is used to  rank  content in multiple locations or cities.

Changes  certain things Such as  -

ü Location /Country

ü Changes every Single Page in the text.

 

ü Over optimized  Content  -

 

ü Using  of  irrelevant keyword 

ü Use of  too many keywords in  your topic

ü Links  to  the Spammy website

Duplicate Content  - In  the  laymen  terms   it  is types  of  a topic that are  present  in  more than one place.

  Why  this  problem  Happen   from  Search Engine Side and  site owner -

 

Search Engine side – Google don’t  know Which version  of  the website is  to  index  and which  to  not  .

 From  the  Site Owners  -Can  not use data  from  search  engine  Console .

  Changes  certain things  to  improve visibilty in google -

Keep  eyes  on  -

Excluded

Valid without  warning 

Error 

 Article Spinning  -  Use of  software to  make  a content more effective  . Copy  a topic  from  other website or source and   change certain words or lines . This is called as article Spinning.

Slow -  If a website speed loading speed is low . that is not better for your website .

  How do you  increase you website Speed –

·     Remove java Script  files

·     Compress Images

·     Evalute  your website loding Speed

 

  How to Write  lengthy Article –

·     Add  More unquieness ( Write Lengthly Article)

·     Remove Scraped Content

·     Add  More Relevance

 

Google Penguin(2012)-  Rejected  those website that  used  link farm  and purchase links .

 How to remove from Google Penguin Penalty  -

§  Do  not use of Black Hat Techniques-

§  Use of Disavow tools.

§  Do  not Stuff  Keyword( Keyword  Stuffing ) 

§  Spin  Content ( Copy  a Topic from  the other Source and do  certain  Changes )

§  Internally links  a Content  to  the Irrelevent Content

 

Techniques  that  a  Marketer  Should Avoid -

 Use of Door Way Pages/ Gate Way  - This types  of  page  is designed  to Create fake Pages that stuffed  with Content and Optimized for two  or  more  keyword  and further link  to another landing page .

§  Buying links – Purchase the link for the sake  of  increase the  site Ranking  .

Participate in  Link networks-

PBN/ Link Farms -  It is a  Group  of website that are hyperlinked to each other  . Its  main  objective is build Backlinks .

and increase in search ranking  . But this is not a good technique.

 

Keyword Stuffing –It is  a  type  of method   in which an article /web  page  is using s  too many  unwanted meta tags and keyword is  known  as  Keyword Stuffing.

 

Page Layout  - It  is also known as Top Heavy  Algorithm.

·     This algorithm  down the ranking of website who uses too many  ads in  at  the top .

·     If  they are Distracting  for Users and  have  too  little Content.

·     This is also for  not user user  experience  points  of  views. 

 

Pirate updates  (2012) – This updates  was designed  to  down  grad  those  website that violate Copy right  laws.

 It affects those website  That violates DMCA ( Digital Millennium Copy Right  act  )

 

Knowledge  Graph ( 2012)- In this types of google algorithm    gets   information  from  the  multiple source through  Semantic Search  .

·     It  Provides  information  in  structural form.  It also     provides of  list of  Pages  that helps  the user  to  find  the  information without  navigate on  other website and source.

·     It gives  you  related information  .

 

 Humming bird(2013)-  This Updates  is  all about Semantic Searches  ,  focusing   on  the  context  of a search query.

 Also  the  intent  of  the  query. Where the meaning of the whole phrase  is understand .

This updates credits those website that uses  language naturally  in  their  content  .

 

How this algorithm works  -

·     Focus on Synonyms  and  Content

·     Evalutes  the Entire Search engine Phrase.

Algorithm  gives   more weightage given  to  query such as-

§  Rewards natural  Content  that  is Conversational 

§  More emphasis  on  long  tail words 

§  Matches  Synonyms  to search  Queries

Some Myth about  SEO –

 

Number  of times a  keyword appears  on  a webpage . You should  requires  certain  Density for optimal ranking.

 Keyword  Density used by ALT Vista Search  Engine in the late 90s.

 You  need a   Good amount of words  to  rank  a website in  a Search Engine.

 

Penguin(2014)-  It was Specially designed to tackle web Spam in Search results.

 It Penalizes  those  website that uses Black Hat Techniques  such  as  paid  links or Keyword Stuffing .

That do  not  follow Search Engine Guideliness.

 

 

List  of  Black  Hat Techniques  used  in Penguin Update-

·     Hidden  and Individual Text

·     Sneaky  Redirection

·     Cloaking 

·     Create a  pages  with  malicious Behaviour .  

 

Hidden and Individual Text  - Content is  hidden  through  various  methods Such as  -

§  White  Text In the White Background

§  Fix the Size of Font 0

§  Hidden  the text  by  linking  one Small  Character as  a Hypen.

 

 

Sneaky Redirection-Let us  understand through  Example – IF a  person  clicks  on link and does not land  to  the desired location what they want  to reach is  called as Sneaky  redirection .

 

Cloaking – In Simple term it is  techniques  that  gives  different  result  to the user and  search engine.

 

 

Recover from Penguin-

§  Do  not  focus  on Buying  links .

§  Avoid techniques  that  Manipulates Search  engine  .

§  Create  Social  Profile on FB , Insta , twitter   that build trust among users.

§  Create  a  link that  gives value  to  the  user  .

 

Mobilegeddon  (2015)-  It Mainly Deal  with  responsive website .

After 2015 google emphasis on  Mobile Indexing first .

Points  to  remember –

·     It affects  only  Mobile Devices  .

·     Applies  only to  Individual  Pages .

 

Rank  Brain( 2015) – This Algorithm  works   on  two  factor  such as CTR and Average Session  time  .

Penalize  those website  -

·     Site that used  shallow content .

·     User Bad Expeience 

 

Possum (2016) -  This  is basically related   to  the  local  search results and local  Searches  that are  mapped  to  the  users  to  gets the  most  relevant results .

On  the  other hand  this is related to  the Business  listing  .

 Penalize those website –

·     Using Different address  for your Business   . 

·     Business outside the city  limits

 Fred  ( 2017  )  - It  targets  those  website  that  do not  follow  search  engine  guidelines.

Affects Ranking  of  those website –

·     That  have little  or  no  content .

·     Website that  Participate  in In irrelevant   affiliate program.

·     Site that  focus on  hidden content.

Hawk  Updates ( 2017)

– This Updates is  related to  duplicate Business  Listing .

BERT update (2019) - Bidirectional  Encoder  Representation Transformation  - This Algorithm related  to  NLP ( Natural  Language Processing . It is the  process  of finding  natural  language  from  the web .

 

Basically  this  Update  is realted  to  long  tail  keyword  and  to  understand better Natural  language query.

Myth  about  this Algorithm  update  that it affects  your ranking  is  totally  wrong .

Suggestations  - Write Content for user not  for the  search engine .

  This  algorithm  better understand  the  intent  behind  the user search queries.

 EAT -   Expertise  authortivness  and trustiness  .

 Expertise – There are millon  of the website  on a web pages in  search  engine.Google  does  not  know  which   person  and website and expertise  in  specific  field  .

 How  google  know  which  website  /  person  and expertise  in  field  -

  Search engine  know the  seed  sites .

Seed  sites  -  If  A site is  linking  another  reputed  sites  google  consider as  high rated  sites . 

·     Make an author  profile on  Social media  sites

·     Create a  Home  and about us  page in the website  or   youtube  channel  .

·     Focus  on  Creating Backlinks  .

·     Authoritativeness  -  Social  media  make  Authoritativeness.

·     Contribute to  Reddit , tumblr , quora .

·     Create  a  backlinks  through  Profile Creation and  forum sites  . 

Trust-  If you  create   create  trust  among  new user  Quality  rater guidelines.

Note  - This Quality raters guideline is Updated every year. 

 

YMYL-  Your  life your  Money  which affect your life and money  .

Affect those websites that  effect  on  user growth these include -

Health 

wealth 

 

Passage  Indexing (Feb  2021 ) – After BERT Update Google  understand  your query  through  NLP ( Natural  Language processing ).

IN Bidirectional Encoder representation  Transformer Google Understand your  result  through  suffix  and prefix  .

For example –

 If you search for Term Sarkari online  form  has  two  meaning  that you want  to  fill  the govt  jobs form   or  you  are  looking for a search for new govt vacancy.

 In  this  type  of  indexing search engine understand  your whole  article  and rank  the full  paragraph.

 

 

How  to  rank   in  Passage  Indexing –

§  Create a  Summary  about  the  topics .

§  Choose Questions  in  the   people also  ask Section  .

§  Use  of Bullet   and  numbered list 

§  Get  idea  from  Related searches

§  Use of  tools such as Answer the public , Quora , reddit and tumblr and you tube.

§  Most important  things that  check  your  mobile friendless.

§  Gives to the  Points Information  .

 

 

Page  experience Algorithm  Update -  Google Recognizes this algorithm  on three-factor  -

ü FID

ü CLS

ü LCP

  FID – First  InPut Delay -  It  is  the time  your website takes to load the first element of the site in which user  first touch or click.

Understand through  example - 

Suppose  you  visit a website and  that site  load . After  the  website loads you  touch a  button  in  that  site . The delay happen  in  that site is  called FID .

 

FID is measure  in Mili sec.

Good  -100ms  Needs  Improvement  -

Poor  - 300 ms

Note - This  type of  data is  not seen in  page Speed  Insights  .FID Comes  under Page Field Data  .

 

Points  to reduce that times –

 Reduce  the  java  script  Execute time

Optimize  CSS

Compress  the Images  and  heavy  element in  a  website  .

 

CLS – Culmative Layout  Shifts – You  visit  a website  first  element you  see is  Button. If a  button is shifited this  is  known  layout  Shift  .

CLS – 0.01 – Good  Needs Improvement  - 0.25

Fix the Element  that  cause layout  Shift  -

·     Open  you website

·     Chrome Developer  tools – Press  F12 from  the  keyword  .

·     Click  on  the  performance  tab

·     Web vital   loads -  Layout Shift  - Position

 

 How tackle  with  layout  Shift  -

·     Fonts  - Use  Fonts  that are similar  to System  Font.

·     Don’t use  image which  is  larger in size .

·     JPEG, JPG

·     Use of WEP format.

·     Fix properties  Such as  height   and width  

·     Avoid  Excessive use  of ads in  home  page.

 

LCP – Largest  Contentful  Paint.

In Simple It  is the largest  Part  of  Page   Content   only  which  you have seen in  a site  while loading  a website  .

 These largest element    can be  Image  Slide and other elements.

 It  is  known as  above the  fold  content  . 

LCP Score is  differ  from  mobile and  Desktop  . 

Methods  to  increase your LCP-

·     Upgrade Hosting

·     Minify  Java Script and  CSS file 

·     Enable Caching 

·     NO slide Show 

·     Keep  your  image  optimized

·     Well   text optimized 

 

For  better  understanding  of  the  topic how javaScript, Html and  CSS files Executed  -

 

Html files- These  files    are  executed from upper to downside means one line executed after the other.

 

CSS Files  -  These files are excluded from  the downside  to the upper  side  . 

Java script- In this first the  code  is download  from  the server after downloading  files  from the server, the  files start executing.

First execute first  line than other .

Web vital  The score does not use page insights score  -

There are  two to  data  that is  used by google  -

·     Field Data 

·     Lab Data 

Lab  data  - This  types  of information is taken from   Page Speed Insight by a search engine.

Pages Speed  insights tell you how  to correct the data /  Mistakes  . 

 

Field Data -    Performance experience of  your real  world  website from  the Past 28  -  30  Days.

·     Get  idea  from Search console

·     Google analytics  -

·     Go  the  Audience Section

·     Select  Mobile – Choose 30 days data

 

  Google core  May core update 2020-

This update on  purely focus on  Content  Quality –

·     Write original  and well-researched content

·     Avoid  headlines    title  and descriptions that are Shocking in nature.

·     Irrelevent  Amount  of  information .

·     This  update is  known as Pandemic Upadte  , force update.

 

 

  

  Jan Core Update 2021-

Points to remember  in this Update  -

·     Fresheness  of the  Content 

·     People  who  are updating  the content  regulary  but  now ranked  is  beneficial now.

 

·     Credit to  well  researched content

·     Unique  Title and Descriptions 

link Spam Update Oct-Nov 2021- As the name suggest this update is related to Spamming.

things  to remember- Search  engine reminds that link your sites carefully

More  emphasis on-site tag -

this includes-

Affiliate links - Google  takes Interset of Affiliate  Program  For this rel=" Sponsored "

rel = "  sponsored"  Value 

Links  from guest post  rel="no follow"  value

 

Product Review  Algorithm (2021) - 

This update  is Basically related  to the  Product  and service .

From an expert point of  views this  is not  a negative  update.

How  to increase  you visibility  -

·     Give Expert Opinion  whenever  required.

·     Give weightage to that review which gives  you  metrices and data about  the  product and services.

·     Better use  of Schema

·     Gives  information pros and cons of the product.

 

·     Do  not write a  review  in  one  line

 Resources where  you learn about algorithm update –

·     Search  engine Journal

·     Search engine land

·     Search  engine watch 

·     Moz

·     Ahref

·     SEM

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·   Ranking monitorin

  SERPmetrices

§  Algoroo

§  Advanced web Rankings

§  Accuranker

§  Rank Ranger

§  Cognitive SEO .

SSistrix 

tltl dr Marketing

 Official Channel  to  learn  about google Algorithm Update –

ü Learn with google

ü Google Search Central

ü Follow Google Search  liaison( Get Offical Information about Search Engine Update ).

ü @danny Sullivan

ü @johnmu

ü Read Google webmaster guidelines

ü Try  to  understand each word meaning  in Search engine.