Keyword- Keyword is the basic idea about the topic . In simple term the thing you type in search engine bar that is phrase or word known as a keyword. Types of keyword- · Broad match keyword-Broad matches are similar words and phrases. It gives you maximum traffic. e.g.- Buy a laptop · short-tail -The length of 2-3 words is called a short-tail word. e.g. – Buy laptop in the market Mid tail - This basically 3 words query. · long-tail -The length of 3-6 words. e.g.-Buy laptop in Chandigarh Where to use the Your target keyword - H1 tag Url Top 1oo words of your article . In title. After knowing these terms you have to knowledge about bounce rate- Bounce rate - It is the rate at which visitor visits your website or webpage and suddenly leave without interacting with another page. Bound is a ranking factor- · If the bounce rate increases ranking decreases. · If bounce rate decrease ranking increase. Types of SEO search -
Digital marketing means producing your content to user throught digital medium.In today era, it is not just buying and selling product but also promoting brand.