On-page techniques that are used to rank on the website-
Before starting my points you must know about on-page
SEO- let discuss about search engine optimization. This will help you define a better goal .
On-page SEO- It is the process of optimizing each and every
page of your website. These include-
·
Meta tag
·
Heading tag
·
Image optimization
·
URL optimization
·
Canonical error
·
404 error
·
301 and 302 redirection
Meta tag- The combination of
title description and keyword is called the Meta tag.
The title should be 50-60 character, description be 160 – 170 character and
keyword length should be 200 characters.
It describes the content of your website or web page.
Note- your first 35 character is visible to your visitors
Your meta description is just below your meta title in the search
engine.
Heading tag- Heading tag is the HTML tag used to identify the heading and
subheading of your content ( in paragraph text). There are 6 HTML tags.
H1 to H6-
While writing a context remember h1 to h6-
·
In H1 gives title one time and make
sure that your content should be unique and user friendly.
·
Break your paragraph 4 and 5 lines
·
Bold italic understand your unique
keyword
· H2 gives the title two times and follow
the same procedure you follow in the H1 tag. But remember don’t copy content from
another website.
·
In h3 there is no restriction for
title tag you give title much time as you wish.
·
Use simple language which is easy to
understand for users.
Image
optimization- Image optimization means reducing the size of the image.
How to
optimize image-
·
Reducing image will help you in site
speed.
·
low image sends less HTTP request and
high image sends more HTTP requests which is not good for the website.
·
Remember the size of the image will be
300 kb. use an ALT tag to describe the image.
·
Rename your download image
Tools used for image optimization-
·
Compressor.io
·
Tiny PNG
·
Image recycle
·
Gift of speed.PNG
URL optimization-URL stands for
uniform resource locator. It is also called the response code. It simply means that it is the location address
of the website and web page.
How to optimize URL-
·
A domain that is very short
·
Easy to remember
·
Use an SSL certificate as much possible
but this optional. But getting this certificate your website will be secure.
·
Write your title as short as possible.
· TThe best way to optimize your website is
to give category to every page.
·
Always use dash(-) and slash(/) in URL
·
Add breadcrumb in your URL
·
Do include a, an, and another word in
URL.
·
Use only lower case character
Breadcrumb/slug- It is a small menu located at the top
of the navigation aid. Using this method you decrease your page URL size.
Canonical error- The canonical error means that your website site has multiple URLs on a web page. Having different URLs of a
website crawler does not have the
potential for your website because you have duplicate content.
How to avoid canonical error problem-
·
Proper use of the canonical tag in coding
·
Don’t use duplicate content
·
Use of 301 redirections when you move
or delete a website and webpage
·
Verify your account from google webmaster tool
404 error- 404 error is called response
code-
404 error arises when -
When you move your website or web
site page without redirection.
When you delete and rename your web
page
Your website link is broken.
301 and 302 redirection –
301 redirection -301 redirection sends
the message to the search engine that your website page is moved permanently.
If this redirection is not properly
placed that you have a canonical issue.
This redirection is permanent in nature.
302 redirection- In this type of redirection
search engines know that you move your web page or website.
These are temporary in nature.
Conclusion- Following this pattern is good for
site ranking. But another factor is also responsible for ranking websites or webpage. This is a basic factor to
rank a website. Stay updated with search engine update every time.
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