Understand Digital Marketing Before You Regret

Digital marketing- It is a type of marketing of products and goods through an online medium that is the internet. It also includes display marketing social media marketing and many more.

1.SEO 
2. SEM 

3. SMM

4.Mobile marketing

5.Affiliate 

6.Viral 

7.Content

8.Influencer marketing

Types of SEO-

SEO- search engine optimization is a technique that is used to rank a website in search engines.

On-page SEO – It is the process of optimizing your website or blog. It includes certain things like meta tag, alt tag, meta description, etc.

Basically, you do things in order to do rank website in search engine.

Off-page SEO – It is the method that is used to rank a website through backlinks and website promotion. The promotion of your website through social media, article submission, search engine site, and many more.

SEM- It is a method that promotes your website on google or bing by paid advertisements.

It is the best strategy to promote your brand on google. Advertisers pay when a user clicks on their ad also known as pay per click.

There are two types of ads-

·     Text-based

·     Display based

Text-based- In text-based you see only text in the ad. It includes such as phone number, site links, etc.

Display ad-  Display in the form of text pictures videos.

The thing important in PPC is keyword research.

SMM- It is a method that helps to increase your traffic via various media channels.

Your targeted audience must be FB, insta, twitter, etc.

In today time, Pinterest, Quora, Instagram is the best tool to increase your traffic.

Pinterest or quora have 300 million or 200 active user.

Tools to check which keyword is high on social media-

·     Hashatit.com

How to check –

Type # in beginning then type your keyword.

·     Google  trends

In social media CTR, engagements, impressions are matter.it is the best way for group discussions like comment and share.

Tips for beginner students-

·     Target audience acc to your search volume. Increase your visibility through paid advertisements.

·     Create awareness about your brand.

·     Use of social media channels.

·     Try to set your goals.

Make a proper strategy and increases your productivity.

E-mail marketing-It is the strategy to send a message to grow your brand outreach via Email. The first email was sent by Ray Tomlinson. The @ symbol was designed by Ray the elision.

·     Email creates a relationship between customer and company.

·     Stats about Email -

Acc to famous agencies-

·     83% of B2B marketers use email to show content.  contentmarketing institute

·     Active email user could be 5.6 billion in 2019.

·     Most of the email read on i  phone device 29% and 27% on other devices.

·     Acc to Statista 347 billion emails sent and receive. It is a prediction it could be increase or decrease.

·     Return on investment is high in e- mail marketing.

·     The average customer has a 2-3 account on his mobile number.

·     Write a better subject. Try to optimize each and every.

Mobile marketing- Its means to reach your target audience through mobile. In mobile marketing, you count various social media such as FB, insta, Linkedin, etc.

Let us take the example of India-

Acc to the report of the internet and mobile association of India (IAMAI). There is 451 million user internet which is after then china.

·     There are 813.2 user internet user acc to statistics.

Tools to check your website is mobile-friendly or not-

·     Page insights

·     Small SEO tools.com

Tips-

·     Try to engage with your customer and gives a better product.

·     The average load time to open to website is 5 sec. If a page is not open in 2-3 sec then it is a chance to lost your user. 

The various factor that affecting your site speed HTTPS, heavy HTML and CSS file.

·     Set  goals and don’t demotivate yourself.

There are two types of Mobile marketing-

SMS- In this type, you have to  promote your brand through short messing service.

MMS- in multimedia services promote your brand through video, GIF. Better engagements are the key.

Affiliate marketing-It is a type in which you earn money from commission to increase the sale of that company.

There is a chain – the advertiser – publisher- consumer This commission various from 2 to 20 %.

·     First, go and search on a search engine search affiliate program.

·     You can choose affiliate problem acc to your needs.

E.g.- Amazon, Flipkart, Shopify, etc.

·     Create an account and fill the necessary option.

How to promote company product-

It could be your blog, social media platforms, and website, or your merchant shop.

Benefits of affiliate-

·     It generates passive income. You can earn a lot of money from affiliates.

·     Helps to increase customer engagements.

·     No expenditure is required to start an affiliate.

Easy to track your customer through google analytics.

Viral marketing-  It has the potential to rank a video and or other content.

It spread like a virus.

Merits and demerits -

Merits-

·     low cost in nature.

·     Very much hard work is not required just viral that content.

Demerits-

·     lots of viral material is some time disappointed.

·     Totally a waste of time if your material is not so good.

Content marketing- It means producing content that is focused on the target audience.

Content writing tips-

·     Create content that’s title is eyes catchy.

·     Satisfy your business goals.

·     There  are the million of the blog in the world the per person blog is 7.

Check your grammatical mistake-

·     Hemingway editor

·     Grammarly

·     Diff checker

·     Write and evaluate is key.

·     Write longer content more than 2000 words. Long length article performs better in search engine.

·     Learn storytelling techniques.

·     Break your line 3 to 5 lines. Don’t copy content.

Influencer - This is a form of social media marketing promotion, product placements from influencers.

It could be a celebrity and either a person an influencer.

In influencer marketing ROI  return on investments is better but sometimes it is not good.

In my topic, you learn about digital marketing or types. without marketing, no business can not be stable. Better result in better productivity is the key to success.