off-page SEO- It is a technique that is used to rank a website through promotion or
link building. It is used to rank a website in search engines.
In on-page SEO, you do things to rank a
website in search engines.
Suppose you have a website. By doing on-page SEO you rank your
website in search engines. But think in today's time millions of websites exist.
How do you compete with them can this site
stable site in search engines.
You need a channel to promote your brand or
product whether it is social media, forum posting questions, and many more that is why we used off
page SEO.
Another method to promote your website or blog is through link building – you need to create
a backlink.
Backlink- It is a type of link that passes from one website to another.
Types of backlinks-
·
Natural links-Natural
links are the links that come from your website naturally.
·
Unnatural links-
Unnatural links are the links that come from your another blog without your
·
Reciprocal links-
you create a link on another website and
ask that website or user to promote my website blog and you also promote my that
website or blog.
·
Do follow links –
Do follow links means crawler reads or
discover new content and index your website.
·
No, follow links-
No, follow means that the crawler does not read your content and not index.
While
implement those links you need to know about –
1. DA-
Domain authority
2. PA-
page authority
3. Spam
score
·
DA- DA count whole pages the authority of the website.
·
PA-PA counts only page authority.
·
Spam score – Number of bad practices
done by the user.
e.g.- keyword stuffing, content automation article
spinning, etc.
How to find PA DA and spam score of the website-
1. Go
on a search engine simply type MOZ bar extension.
2. Log
in and register.
There are mainly two types of technique used in SEO-
·
White hat techniques
·
Black hat techniques
1White
hat – It means to follow the term and conditions of the search
engine and don’t try to manipulate search engine rules.
e.g. – gives proper meta tag and description etc.
2Black
hat SEO- Black hat SEO means that you don’t follow search engine
terms and conditions.
e.g- Hidden text and links, cloaking, thin
content and many more.
Note - If a website has a DA score between 70 to 90
consider a good link website.
But remember gives all authority to the home part because
the home page is an important part. We ensure that your website well linked to other internal pages and can
not show a 404 error problem.
Follow some technique to rank a website in search
engine-
·
Create a good backlink and relevant
to your topic.
·
Focus on unique content and don’t
copy from other websites.
·
Participate in questions and answer
sites like Quora, e how.com, answer.yahoo.com.
·
Use of proper media channel such as
Instagram Twitter Fb and many more to promote your website. Also, give a social
sharing button.
·
Create an image and infographics in your
content.
·
Always use catchy content
·
Build a relationship between with user and ask to comment.
·
Follow EAT expertise, authority and
trustworthiness.
· Spy
on your competitor through SEM rush and Ahref,
Backlink.com and uber suggest.
In these sites, you see how many backlinks are used by
your competitor.
·
Link building is the 2nd most important part.
·
Participate in the Reddit community
called subreddit.
How to promote your website-
Guest posting- It means publishing
your content on another website. In 2022 you see most of the website comes with gives the option of the blog on their
website. It is used to engage with people
and also increase your visitor
engagement. Also, decrease your bounce rate.
While writing a guest blog remember a thing-
·
Engage with people through emotions
or feelings.
·
Understanding the tone of the audience.
·
Focus on only one niche.
Social book marketing- It is the
best way to increase your traffic instantly. But make sure you
will be good. Always focus on quality.
Tools that are used to monitor the audience-
·
Google analysts
·
Kiss metrics
In today's era, the average person spends more time on Fb
Instagram and other social networking sites.
Social bookmarking site list-
·
Stumble
·
Linked in
·
Reddit
·
Mix.com
Blog commenting- Blog comment means leaving a post or comment on
another website or blog. Create a group and try to engage with people. Blog
commenting is also known as blog marketing.
It is the best way to interact with people.
Benefits of blog commenting-
·
It is used for your brand promotion.
·
Create a healthy relationship between
you and your customer.
Article submission- From my
point of view, most of the article submission site is spammy. Also, check the
PA, DA, and spam scores through MOZ.
How to write an article for an article submission site-
· must be written in 1500 words.
·
In the title always choose relevant topics.
·
Don’t copy articles from another
website.
·
Always use heading and subheading
bullet points in your article.
Article submission site list-
·
E-how .com
·
Wattpad.com
·
Storify.com
Always choose those sites that follow Do-follow links.
Forum Posting- Forum
posting also knew the question and answer sites. Post questions every day and try to answer 2 and 3
answers daily.
You can ask questions on those sites.
Some forum posting website-
·
Quora
·
Answer.yahoo.com
·
E-how.com
·
Reddit ( subreddit in which you
participate in the online community)
Gives link your website and blog link on your website.
Choose the proper title and keywords.
Press release- In press
release promote your content through
news sites radio and many more channels.
Benefits of the press release-
·
·
Create a blog
·
Create a relationship between the customer and you.
Basically, you create a backlink to increase your visitor engagement. You must participate
in social media, forum posting press
releases, and many more.
The main motivate of all page SEO is to create backlinks
and content promotion. Remember you create internal links. Always choose a good backlink.
Hope you like it and enjoy.
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