As the digital economy grows faster and faster, more
jobs are opening in nature.
In this topic, you learn about the things that how technology made your life more easy. There
are many social media platforms that increase your visibility to the customer.
In digital marketing, there are many filed like
SEO, SEM, SMM, Affiliate marketing, influence, SMO, E-mail, mobile marketing.
Chatbots – In today's
time's many companies using chatbots. It is a software program that
interacts with visitors and customers. chatbots interact with people and gives
result in real-time.
Benefits -
Its save time- suppose a
person gives a result in 1 minutes and their chatbot gives result very quickly
in chatting. Create a healthy relationship and helps to make
decision faster
Helps to find new suggestion-
In the suggestion list, but gives you suggestions and helps to achieve the goal.
These achievable goals are set in the list.
Cheap in nature- These are
cheap in nature. You create your own bot. It is simple to use and create.
e.g- FB gives the option to create a new chatbot.
Use of artificial intelligence-
first, you need to know about artificial intelligence
It refers to robots or machine that can think
like humans using coding and also work like human.
Voice assistant – it is used
to find a quickly result.
Stats about artificial intelligence-
·
In 2021 about 80% of new technology
use AI acc gather.
·
It increase your business outreach up to 40%.
·
47% of estd organization has a defined AI strategy for mobile CMO.
·
97% of new mobile users using AI-powered assistant's creative strategies.
·
40% of people use voice search every
day.
Voice search-Acc to
research there are 50 searches will be done by voice search.
In voice search, you ask a questions to search engine
and search engine show a result.
Siri and Google assistant are the best example of
search engine. This could be a game-changer in top digital
marketing trends.
Pro and cons of digital marketing-
Pro-
·
It saves times –
You do not need to type queries in search engine. Simply tell the search engine which
things you want you search. Easy to use and no need any technical knowledge.
Demand increases- About 50%
of user using voice search at least once a day. Increase demand increases
your efficiency.
Helps to Make work faster. It helps to improve in
ranking.
Cons of voice search-
·
Sometimes it comes to mind it is a threat to privacy. Stolen your data.
Some stats about voice search-
·
Access to google there are 20% of mobile
are done through voice search.
·
Access to bing, 25% of all searches are
voice searches.
·
According to Captech consulting, most of smart speakers are between 18 to 36.
Voice search – 50% of
all search will be voice searchers by 2020 camscore . There are 270 million
users in India and in the USA it is 190 million.
2 In 5 adults use once daily location world.
Remarketing – In marketing
techniques target your customer . Remarketing is a way to connect with
people who previously visited your page website or mobile app.
The remarketing tool helps to retarget the audience.
How to target
your audience-
·
Those users who visit your website.
·
Those user who visit in competitor
site.
Place where you use remarketing-
·
By offline
·
By phone, email, phone, social
media.
Best timing matter in social media-
·
The best times to post on FB and insta Wednesday at 11
am and 1 Pm
How to do remarketing on google-
·
Go and search on google. Ads.google.com
·
Tools- Audience manger
·
Click on + sign.
Where you
see a list of option-
·
Website visitors
·
App users
·
Youtube users
·
Custom list
You can set up
acc to your needs. Suppose you choose
website visit.
Gives audience name, visit pages
·
Initial list size-
Include people from past 30 days -Google ads can add
site visitors from the previous 30 days to your visit.
Start with an empty list- You can start with zero.
Membership duration and click continue.
The maximum
duration is 540 days.
More focus on privacy-Privacy is
the most trending topic. you must aware about your privacy. Why companies collected your data such as phone number, e-
mail or other information.
Privacy in the EU and other countries are the most hot topic.
EU deals creates a law general data protection regulation GDPR. In USA california consumer
privacy act.
Tips regarding privacy-
·
If a website gives a forum about Email then check the website HTTP and HTTPS. Always
choose the HTTPS request website.
·
Also, check the PA and DA of the website.
·
Launch of 5G technology-In 5G technology more advancement you see in the market. As the speed of the internet increases
social media internet user increase.
·
More advancement happens in the telecommunications industry.
·
This technology is 1000 faster than
4G.
Growth hacking- Growth hacking means experiment about various marketing
channel that grows your business.
Tips for growth hacking-
·
Target only engaged people. who visit
previously visited your site.
·
Build trust between customer and
you.
·
Content marketing is the most effective
marketing technology 51%.
·
Use of google analytics to track customer
behavior.
Storytelling- storytelling means to convey your through your story or by case studies. In case
studies you give the example of various
platform.
Why you use story a content-
·
Stories create interest in the topic. In content, you can remember
things by stories.
·
It creates a trust between you and
your user.
·
Create better case studies helps to understand or remember things for a long time.
Things remember while creating a story-
·
To add personnel emotion
·
Things like a professional
·
Create and visualize your goal.
·
Create a better story which is beneficial
to user.
You learn about things like how digital marketing
changes in 2020.
You need to
proper plan and focus on your goals. I have to master in storytelling.
This is the best techniques to make your content lengthy.
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